July 23, 2014

Byron Sharp's How Brands Grow

1 comment :
This book was given to me as a gift from a very senior leader in marketing. I was told that the book would cover things that are not taught in MBA programs. After reading the book, I must say that I agree. In my marketing classes, I was intrigued by why established brands still spent so heavily on advertising and how brands actually measured advertising effects, while not controlling for confounding variables. This book looks at empirical evidence and proposes the laws of marketing.
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July 19, 2014

Spring 2 Duke MBA: Deep Dive into Marketing Part 2 Marketing Strategy

2 comments :
Taking Christine Moorman's Marketing Strategy course was essential to building my skills as a business thinker. Marketing has really evolved in recent years and is being more tied closely into business strategy. Focusing on the customer, then, is the role of any good marketing strategy and is thus key to a sustainable competitive advantage for a company.
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July 16, 2014

Health Care Employment Stats for Leading MBA Programs

4 comments :
One helpful factor to consider when choosing which MBA program to apply to are the employment statistics. While almost all MBA programs have solid consulting and banking employment numbers, health care results are less consistent across schools.
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July 12, 2014

Should you get an MBA or an industry position?

7 comments :
Please note: this post was written back in 2013 when I just started my MBA. I'll update this again later as now have more insights to share as an MBA student. In addition, the original target audience for this post are scientists, although general principles will apply to all backgrounds.

With the scarcity in academic job openings, many, if not most, life sciences professionals are considering industry positions. This was definitely the prevailing sentiment at the 2013 NIH career symposium. A commonly asked question at these events is, "should I pursue an MBA to enhance my resume, or should I just try to find a job at a company?"
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July 9, 2014

Spring 2 Duke MBA: Deep Dive into Marketing Part 1 Product Management

4 comments :
My apologies for the lack of posts lately. I've been totally immersed in my internship at Bristol-Meyers Squibb and haven't been able to find the time to write. Thank you for everyone who had emailed me about the blog - I'm gearing up to getting back to publishing two blog posts a week. I know that many prospective students are starting to apply for Round 1 for the Class of 2017. Now that it's July, the Class of 2016 will be joining us in Durham soon as well. I hope that my perspective as a second year MBA student may help.
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April 5, 2014

Spring 1 Duke MBA: Focus on Health Care

No comments :
The Spring 1 term is not only memorable for the two major snow storms but also for its immersive health care experiences for Health Sector Management (HSM) students in the Duke MBA program. While we had a lot of opportunities during the Fall 1 & 2 terms in health care, Spring 1 definitely feels more focused on health care from an academic perspective.
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