Essential Reading for MBAs
Networking
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Read my review here)Strategy
Contemporary Strategy Analysis (Read my review here)Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Marketing
How Brands Grow: What Marketers Don't Know (Read my review here)Strategy from the Outside In: Profiting from Customer Value (Read about the Fuqua course that uses this book as a text)
Entrepreneurship
The Entrepreneur's Guide to Business LawHealth Sector Management
Science Lessons: What the Business of Biotech Taught Me About Management (Read my review here)Building Biotechnology: Business, Regulations, Patents, Law, Politics, Science (Read my review here)
Subscribe to:
Posts
(
Atom
)
No comments :
Post a Comment